How to Analyze Your Website's Redirects for SEO
Analyzing your website's redirects is an essential part of search engine optimization (SEO). Redirects are a way of forwarding one URL to another, often used when a webpage is moved or deleted. However, redirects can also affect your website's SEO, both positively and negatively. Here are some steps to help you analyze your website's redirects for SEO: Determine which redirects your website is using: The most common redirects are 301 and 302 redirects. A 301 redirect is a permanent redirect that passes most of the link equity to the new URL. A 302 redirect is a temporary redirect that passes little to no link equity to the new URL. You can use a tool like Screaming Frog or SEMrush to crawl your website and identify the redirects. Check for redirect chains: A redirect chain occurs when multiple redirects are used to reach the final URL. This can slow down your website's load time, which can negatively affect your SEO. ...